Photo by Elsa Kramer
STUDIO RETHINKING VISUAL IS
A COLLABORATION BETWEEN LAETITIA BOULUD & ALEX DE JONG
Visual artists Laetitia Boulud (Israel)
and Alexander de Jong (Netherlands)
founded Rethinking Visual as a lab in 2009.
Central to our research is how,
as humans, we bend and mold our “natural”
mode of perception. our experiments trace,
map and scan the patterns of nature,
and of the human animal, using the syntax
of ritual expression.
This happens by “photographic” means:
we sharpen and direct the gaze, we notice,
collect and select from Nature.
We track what has been left behind
and we translate these human remains
into artefacts: these may be prints,
objects or soundscapes, time based tracing
of symbolic or literal gestures.
Our installations are always site-specific.
Those who are and that which is present,
we invite to the process of making,
to experience our constructed semblance
of the natural world.
Both coming from buddhist practice
we highlight the transience
of man’s existence on this earth.