Photo by Elsa Kramer 

STUDIO RETHINKING VISUAL IS
A COLLABORATION BETWEEN LAETITIA BOULUD & ALEX DE JONG

Visual artists Laetitia Boulud (Israel)

and Alexander de Jong (Netherlands)

founded Rethinking Visual as a lab in 2009.

 

Central to our research is how,

as humans, we bend and mold our “natural”

mode of perception. our experiments trace,

map and scan the patterns of nature,

and of the human animal, using the syntax

of ritual expression.

 

This happens by “photographic” means:

we sharpen and direct the gaze, we notice,

collect and select from Nature.

We track what has been left behind

and we translate these human remains

into artefacts: these may be prints,

objects or soundscapes, time based tracing

of symbolic or literal gestures.

Our installations are always site-specific.

Those who are and that which is present,

we invite to the process of making,

to experience our constructed semblance

of the natural world.

 

Both coming from buddhist practice

we highlight the transience

of man’s existence on this earth.